Scrappy...

14 April 2022: Today I had a two-hour (!) Marketing and Branding Committee meeting where we did this fun exercise: we came up with 100 words to describe our Shepherd brand and then narrowed it down to eight. From here, the folks in charge will work on a visual representation. I have no idea how that part will work, but the word part? That was fun. By the way, the talked-about word was my suggestion and the single best word I have found to describe Shepherd since I've been here: scrappy.